The customer culture imperative : a leader's guide to driving superior performance
By: Brown, Linden R
Title By: Brown, Chris L
Material type:
BookPublisher: New York : McGraw-Hill Education, c2014.Description: xvii, 318 p. : ill. ; 24 cm.ISBN: 9780071821148Subject(s): Leadership | Consumer satisfactionDDC classification: 658.8/12
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.812 BR CU (Browse shelf) | Available | T0053225 |
Total holds: 0
, Shelving location: Main Collection Close shelf browser
Preface -- Introduction -- What's best for the customer is best for the business -- Customers' rules -- Customer inspired innovation -- Relentless positioning -- Competing for the future -- Tectonic shifts -- The new math : 1+1=3, 4 or even 10 -- How leaders get their ducks in a row -- How to make it happen -- Leaving a legacy -- Will you be ready? -- Appendix 1: Customer culture research -- Appendix 2: Customer culture : a leader's measurement and action guide.