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Marketing : real people, real choices Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart

By: Contributor(s): Material type: TextTextPublication details: Boston : Prentice Hall, c2015.Edition: 8th global edDescription: xxiv, 569 p. : col. ill. ; 28 cmISBN:
  • 9781292097855
  • 013217684X
Subject(s): DDC classification:
  • 658.8
Summary: Real people, real choices-give students a real feel for marketing.</p> </p> Marketing: Real People, Real Choices is the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies everyday. This reader-friendly text conveys timely and relevant material in a dynamic presentation, highlighting how marketing concepts are implemented, and what they mean in the marketplace.</p> </p> The seventh edition includes more information on marketing metrics, today's new approach to advertising and promotions, and an increased emphasis on the links between marketing principles and the real world.</p>
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Holdings
Item type Current library Call number Status Date due Barcode
REGULAR University of Wollongong in Dubai Main Collection 658.8 SO MA (Browse shelf(Opens below)) Available T0053464

Real people, real choices-give students a real feel for marketing.</p> </p> Marketing: Real People, Real Choices is the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies everyday. This reader-friendly text conveys timely and relevant material in a dynamic presentation, highlighting how marketing concepts are implemented, and what they mean in the marketplace.</p> </p> The seventh edition includes more information on marketing metrics, today's new approach to advertising and promotions, and an increased emphasis on the links between marketing principles and the real world.</p>

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