CB : consumer behavior
By: Babin, Barry J
Title By: Harris, Eric G
Material type:
BookPublisher: Boston : Cengage Learning, c2016Edition: 7th ed.Description: x, 390 p. [various pagings] : col. ill. ; 28 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781305403222Program: MARK217Subject(s): Consumer behavior | Consumer Learning | Interpersonal Influence | Decision Making| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.8342 BA CB (Browse shelf) | Available | T0053518 | ||
| REGULAR | University of Wollongong in Dubai Main Collection | 658.8342 BA CB (Browse shelf) | Available | T0053519 | ||
| 3 DAY LOAN | University of Wollongong in Dubai Main Collection | 658.8342 BA CB (Browse shelf) | Available | T0053520 |
, Shelving location: Main Collection Close shelf browser
|
|
|
|
|
|
|
||
| 658.8342 BA CB CB : consumer behavior | 658.8342 BA CB CB : consumer behavior | 658.8342 BA CB CB : consumer behavior | 658.8342 BA CB CB : consumer behavior | 658.8342 BE CO Contagious : why things catch on / | 658.8342 BL CO Consumer behavior / | 658.8342 BL CO Consumer behavior / |
Note: Cover title "4LTR Press"--Cover.
MARK217
1. What is CB and Why Should I Care? 2. Value and Consumer Behavior Value. 3. Consumer Learning Starts Here: Perception. 4. Comprehension, Memory and Cognitive Learning. 5. Motivation and Emotion: Driving Consumer Behavior. 6. Personality, Lifestyles and the Self-Concept. 7. Attitudes and Attitude Change. 8. Group and Interpersonal Influence. 9. Consumer Culture. 10. Microcultures. 11. Consumer in Situations. 12. Decision Making I: Need Recognition and Search. 13. Decision Making II: Alternative Evaluation and Choice. 14. Consumption to Satisfaction. 15. Consumer Relationships. 16. Consumer and Marketing Misbehavior.
Created by the continuous feedback of a "student-tested, faculty-approved" process, this title delivers a visually appealing, succinct print component, tear-out review cards for students and instructors and a consistent online offering with Enhanced CourseMate that includes an eBook in addition to a set of interactive digital tools.