E-Commerce 2015 : business, technology, society
By: Laudon, Kenneth C
Title By: Traver, Carol Guercio
Material type: BookPublisher: Harlow : Pearson Education Limited, c2015.Edition: 11th ed.Description: 912 p. : ill. ; 21 cm.ISBN: 978-1292076317Subject(s): Internet marketing | Information technology | Electronic commerce
Summary:
This comprehensive, market-leading text emphasizes the three major driving forces behind e-commerce—technology change, business development, and social issues—to provide a coherent conceptual framework for understanding the field.
Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|
REGULAR | University of Wollongong in Dubai Main Collection | 658.872 LA EC (Browse shelf) | Available | T0053663 |
Total holds: 0
This comprehensive, market-leading text emphasizes the three major driving forces behind e-commerce—technology change, business development, and social issues—to provide a coherent conceptual framework for understanding the field.
Includes index.