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Misbehaving : how economics became behavioural Richard H. Thaler

By: Material type: TextTextPublication details: London : Allen Lane, an imprint of Penguin Books, c2015.Description: xiv, 415 p. : ill. ; 25 cmISBN:
  • 978-1846144035
Other title:
  • Misbehaving : the making of behavioral economics
Subject(s): DDC classification:
  • 330.019 TH MI
Online resources: Summary: Traditional economics assumes that rational forces shape everything. Behavioural economics knows better. Richard Thaler has spent his career studying the notion that humans are central to the economy - and that we're error-prone individuals, not Spock-like automatons. Now behavioural economics is hugely influential, changing the way we think not just about money, but about ourselves, our world and all kinds of everyday decisions. Whether buying an alarm clock, selling football tickets, or applying for a mortgage, we all succumb to biases and make decisions that deviate from the standards of rationality assumed by economists. In other words, we misbehave. Dismissed at first by economists as an amusing sideshow, the study of human miscalculations and their effects on markets now drives efforts to make better decisions in our lives, our businesses, and our governments. Coupling recent discoveries in human psychology with a practical understanding of incentives and market behaviour, Thaler enlightens readers about how to make smarter decisions in an increasingly mystifying world. He reveals how behavioural economic analysis opens up new ways to look at everything from household finance to assigning faculty offices in a new building, to TV quiz shows, sports transfer seasons, and businesses like Uber"--Cover jacket.
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Holdings
Item type Current library Call number Status Date due Barcode
REGULAR University of Wollongong in Dubai Main Collection 330.019 TH MI (Browse shelf(Opens below)) Available T0053855
REGULAR University of Wollongong in Dubai Main Collection 330.019 TH MI (Browse shelf(Opens below)) Available T0053856
Browsing University of Wollongong in Dubai shelves, Shelving location: Main Collection Close shelf browser (Hides shelf browser)
330.019 HE PH Philosophical problems of behavioral economics 330.019 RO UT Routledge handbook of behavioral economics 330.019 TH MI Misbehaving : 330.019 TH MI Misbehaving : 330.019 TH NU Nudge : 330.019 WH MA The manipulation of choice : 330.024658 FA EC Economics for managers /

Traditional economics assumes that rational forces shape everything. Behavioural economics knows better. Richard Thaler has spent his career studying the notion that humans are central to the economy - and that we're error-prone individuals, not Spock-like automatons. Now behavioural economics is hugely influential, changing the way we think not just about money, but about ourselves, our world and all kinds of everyday decisions. Whether buying an alarm clock, selling football tickets, or applying for a mortgage, we all succumb to biases and make decisions that deviate from the standards of rationality assumed by economists. In other words, we misbehave. Dismissed at first by economists as an amusing sideshow, the study of human miscalculations and their effects on markets now drives efforts to make better decisions in our lives, our businesses, and our governments. Coupling recent discoveries in human psychology with a practical understanding of incentives and market behaviour, Thaler enlightens readers about how to make smarter decisions in an increasingly mystifying world. He reveals how behavioural economic analysis opens up new ways to look at everything from household finance to assigning faculty offices in a new building, to TV quiz shows, sports transfer seasons, and businesses like Uber"--Cover jacket.

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