Media management : a casebook approach
Title By: Hollifield, C. Ann [Editor] | Wicks, Jan LeBlanc [Editor] | Lowrey, Wilson [Editor] | Sylvie, George [Editor]
Material type:
BookSeries: Routledge communication series.Publisher: New York : Routledge, c2016.Edition: 5th ed.Description: xxi, 416 p. : ill. ; 24 cm.ISBN: 9781138901018; 9781138901025Program: MMC927Subject(s): Mass media -- Management -- Case studies | Mass media -- Management | Mass media | Case studiesDDC classification: 302.23068 Online resources: Location Map | Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
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| REGULAR | University of Wollongong in Dubai Main Collection | 302.23068 HO ME (Browse shelf) | Available | T0056584 | ||
| REGULAR | University of Wollongong in Dubai Main Collection | 302.23068 HO ME (Browse shelf) | Available | T0056585 | ||
| REGULAR | University of Wollongong in Dubai Main Collection | 302.23068 ME DI (Browse shelf) | Available | T0053927 |
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| 302.23068 AL MA Management of electronic and digital media / | 302.23068 AL MA Management of electronic and digital media / | 302.23068 HO ME Media management : | 302.23068 HO ME Media management : | 302.23068 KN CU The curse of the mogul : | 302.23068 KU ST Strategic management in the media : | 302.23068 KU ST Strategic management in the media : |
Includes bibliographical references (p. 377-397) and indexes.
Introduction: Preparing for and using the case method -- Leadership -- Motivation -- Workforce -- Entrepreneurship -- Planning and project management -- Innovation -- Market analysis -- Marketing and research -- Law, regulations, and ethics -- Extended case study 1: Changing leaders and directions in Dallas/Fort Worth -- Extended case study 2: Solving crises at South Asian Entertainment.
Media Management: A Casebook Approach provides a detailed consideration of the manager's role in today's media organizations, highlighting critical skills and responsibilities. Using media-based cases that promote critical thinking and problem-solving, this text addresses topics of key concern to managers: diversity, group cultures, progressive discipline, training, and market-driven journalism, among others. The cases provide real-world scenarios to help students anticipate and prepare for experiences in their future careers.
Accounting for major changes in the media landscape that have affected every media industry, this Fifth Edition actively engages these changes in both discussion and cases. The text considers the need for managers to constantly adapt, obtain quality information, and be entrepreneurial and flexible in the face of new situations and technologies that cannot be predicted and change rapidly in national and international settings.
As a resource for students and young professionals working in media industries, Media Management offers essential insights and guidance for succeeding in contemporary media management roles.
MMC927