Electronic media management
By: Pringle, Peter K
Title By: Starr, Michael F
Material type:
BookPublisher: New York : Focal Press, 2015.Edition: 5th ed.Description: xv, 415 p. : ill. ; 27 cm.ISBN: 9781138129276Program: MMC927Subject(s): Television stations -- Management | Radio stations -- Management | Broadcasting -- ManagementDDC classification: 384.54/068 Online resources: Location Map | Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
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| REGULAR | University of Wollongong in Dubai Main Collection | 384.54068 PR EL (Browse shelf) | Available | T0053931 |
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| 384.54 PI DI Digital broadcasting : | 384.5406541 MI BB The BBC : | 384.54068 PR EL Electronic media management / | 384.54068 PR EL Electronic media management | 384.540973 CO RA Radio after the golden age : the evolution of American broadcasting since 1960 / | 384.54530971 FA MU Music in range : | 384.55 HA GL Global television marketplace / |
Includes bibliographical references (p. [401]-409) and index.
Broadcast Station Management; Financial Management; Human Resource Management; Broadcast Programming; Broadcast Sales; Broadcast Promotion and Marketing; Broadcast Regulations; Managing the Cable Television System; Public Broadcast Station Management; Entry into the Electronic Media Business; Appendix A: TV Parental Guidelines; Appendix B: Radio Station Manager's Guide: Some Basics of the FCC's Rules and Regulations; Glossary; Bibliography; Index.
The fifth edition of a classic text features important updates that reflect the enormous changes that have taken place in recent years - the Internet as an important information transmission format that is here to stay and convergence among media. This edition features thorough discussions on the Internet and convergence, as well as reflects the latest information on broadcast and cable regulations and policies. It also includes a fresh batch of case studies, and study questions. As in previous editions, this book also covers management theory, audience analysis, broadcast promotion, and marketing.
MMC927