Media research techniques
By: Berger, Arthur Asa
Material type:
BookPublisher: Thousand Oaks : Sage Publications, c1998.Edition: 2nd ed.Description: viii, 175 p. : ill. ; 23 cm.ISBN: 0761915370Program: MMC926Subject(s): Mass media -- Research -- Methodology | Social sciences -- Media Studies | Methodology | Research methodologyDDC classification: 302.23/072 | Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
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| REGULAR | University of Wollongong in Dubai PHD Shelf | 302.23072 BE ME (Browse shelf) | Available | T0053986 |
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| 302.2072 KE ST Studyguide for communication research : asking questions, finding answers | 302.20721 LI QU Qualitative communication research methods | 302.2301 AN ME Media research methods : | 302.23072 BE ME Media research techniques | 302.23072 MA SS Mass communication research methods / | 302.23072 MA SS Mass communication research methods / | 302.23072 MA SS Mass communication research methods / |
Includes bibliographical references (p. 167-168) and indexes.
Guided research projects -- Research logs -- Content analysis: newspaper comics pages -- Survey interviews: media utilization -- Social roles: television soap opera characters -- Depth interviews: favorite singers and records -- Rhetorical analysis: magazine advertisments -- Library research: audiences of radio talk shows -- Focus groups: reasons for attending films -- Experiments: humor -- Participant observation: video game players -- Historical research: images of shopping malls in the popular press -- Comparative analysis: images of Disneyland (and Disney World) in the American popular and scholarly press -- Writing with style -- Avoiding common writing errors -- Avoiding common reasoning errors -- Writing a research report -- References -- Name index -- Subject index -- About the author.
With new chapters on experimentation, historical research comparative research and participant observation, this second edition of Media Research Techniques will enable beginners to plan and implement research in communications studies.
MMC926