Storytelling can change the world
By: Burnett, Ken
Material type:
BookPublisher: London : The White Lion Press, c2014.Description: 272 p. : col. ill. ; 23 cm.ISBN: 978-0955399350Other title: Storytelling.Subject(s): Storytelling in mass media | Communication and culture
Summary:
Storytelling really can change the world. And being good at it can change you and your career prospects too. Stories engage us easily, draw us in naturally, excite our curiosity, pique our interests and lead us to the satisfying conclusion that we can do something now to make a difference. Persuading others effortlessly, painlessly and willingly to do something that otherwise, most likely, they would not is the most valuable asset for anyone working in any number of professional and technical business areas. How to do transformational storytelling is explained here through twelve packed chapters and, of course, dozens of transformational stories.
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 745.4 BU ST (Browse shelf) | Available | T0054076 |
Total holds: 0
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| 745.2 LA DE Design research : methods and perspectives / | 745.2 MA DE Design, when everybody designs : an introduction to design for social innovation / | 745.20688 LA DE Design management : | 745.4 BU ST Storytelling can change the world | 745.4 DA VI Visual communication design : | 745.4 DE SI Designing business and management | 745.4 JU EC Economies of design / |
Storytelling really can change the world. And being good at it can change you and your career prospects too. Stories engage us easily, draw us in naturally, excite our curiosity, pique our interests and lead us to the satisfying conclusion that we can do something now to make a difference. Persuading others effortlessly, painlessly and willingly to do something that otherwise, most likely, they would not is the most valuable asset for anyone working in any number of professional and technical business areas. How to do transformational storytelling is explained here through twelve packed chapters and, of course, dozens of transformational stories.