Global writing for public relations : connecting in English with stakeholders and publics worldwide
By: Flowers, Arhlene A
Material type:
BookPublisher: New York, NY : Routledge, c2016.Description: xxv, 486 p. : ill. ; 24 cm.ISBN: 9780415748841; 9780415748834 (hardback)Subject(s): Public relations | Public relations -- Authorship | Mass media -- Authorship | Press releases | English language -- Globalization | Intercultural communicationDDC classification: 659.2
Summary:
Global Writing for Public Relations: Connecting in English with Stakeholders and Publics Worldwideprovides multiple resources to help students and public relations practitioners learn best practices for writing in English to communicate and connect with a global marketplace. Author Arhlene Flowers has created a new approach on writing for public relations by combining intercultural communication, international public relations, and effective public relations writing techniques.
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 659.2 FL GL (Browse shelf) | Available | T0035444 |
Total holds: 0
, Shelving location: Main Collection Close shelf browser
Includes bibliographical references and index.
Global Writing for Public Relations: Connecting in English with Stakeholders and Publics Worldwideprovides multiple resources to help students and public relations practitioners learn best practices for writing in English to communicate and connect with a global marketplace. Author Arhlene Flowers has created a new approach on writing for public relations by combining intercultural communication, international public relations, and effective public relations writing techniques.