E-commerce in regional small to medium enterprises /
By: MacGregor, Robert C
Title By: Vrazalic, Lejla
Material type:![](/opac-tmpl/lib/famfamfam/BK.png)
Summary:
"This book presents detailed studies of e-commerce in multiple regions focusing on business size, sector, market focus, gender of CEO, and education level of CEO as driving forces for e-commerce adoption. Results show that regional SMEs in developed countries have low e-commerce adoption rates, and strategic alliances by SMEs play a key role in overcoming the low rate"--Provided by publisher.
Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|
REGULAR | University of Wollongong in Dubai Main Collection | 381.142 MA EC (Browse shelf) | Available | T0031915 |
Total holds: 0
Includes bibliographical references and index.
"This book presents detailed studies of e-commerce in multiple regions focusing on business size, sector, market focus, gender of CEO, and education level of CEO as driving forces for e-commerce adoption. Results show that regional SMEs in developed countries have low e-commerce adoption rates, and strategic alliances by SMEs play a key role in overcoming the low rate"--Provided by publisher.