Business development : a market-oriented perspective
By: Sorensen, Hans Eibe
Material type: BookPublisher: West Sussex : Wiley, 2014.Description: xi, 553 p. : ill. ; 24 cm.ISBN: 9780470683668Subject(s): Strategic planning | Marketing -- ManagementDDC classification: 658.4/012Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
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REGULAR | University of Wollongong in Dubai Main Collection | 658.4012 SO BU (Browse shelf) | Available | T0054382 |
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658.4012 SI LE Levers of control : how managers use innovative control systems to drive strategic renewal / | 658.4012 SI LE Levers of control : how managers use innovative control systems to drive strategic renewal / | 658.4012 SM ST The strategic manager | 658.4012 SO BU Business development : a market-oriented perspective | 658.4012 SO SA The Samsung way : transformational management strategies from the world leader in innovation and design | 658.4012 SP GL Global competitive strategy / | 658.4012 SP GL Global competitive strategy / |
Includes bibliographical references and index.
Introduction and default positions -- Module 1: the business developer's mindset -- Business development -- Market orientation -- Innovation, the entrepreneur, and entrepreneurial orientation -- Business models and business plans -- Module 2: the business developer's toolbox -- Strategy and strategic management -- The business environment : value creation I -- Resources and organization design : value creation II -- Value appropriation and property rights -- Module 3: crafting and executing the business plan -- The marketing plan : marketing management and market research -- The organization plan : organizational development and governance -- The finance plan : financial statements, arrangements, and valuation -- Connecting the dots : executing the business plan -- Index.
This textbook answers the basic questions: "What is business development?" "What does the business developer do?" and "What characterises good, structured, effective business development?" Distinguishing business development and the tasks of the business developer from traditional approaches of strategic management, entrepreneurship, and strategic marketing, this textbook will enable the market-oriented business developer to conceive, craft, and implement superior business plans.