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Technical marketing communication : a guide to writing, design, and delivery

By: Towner, Emil B
Title By: Everett, Heidi L | DuFrene, Debbie D [Series Editor]
Material type: BookSeries: Publisher: New York, NY : Business Expert Press, c2016.Description: 137 p. : ill. ; 23 cm.ISBN: 9781631572661Subject(s): Communication of technical information | Technological innovations -- Marketing | Communication in marketing
Summary:
This book is written to help professionals take action. Each chapter describes concepts and tips that apply to a variety of industries. In particular, this book is beneficial to the following readers: Marketing professionals promoting technical products and services will gain insight into technical communication and how to integrate complex information into promotional efforts. Managers working with writers and Read more..
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Item type Home library Call number Status Date due Barcode Item holds
REGULAR University of Wollongong in Dubai
Main Collection 		658.804 TO TE (Browse shelf) Available T0054408
Total holds: 0

This book is written to help professionals take action. Each chapter describes concepts and tips that apply to a variety of industries. In particular, this book is beneficial to the following readers: Marketing professionals promoting technical products and services will gain insight into technical communication and how to integrate complex information into promotional efforts. Managers working with writers and Read more..

Part I. Merging technology and marketing -- 1. Technology and communication -- 2. Marketing and promotion -- 3. Technical marketing -- Part II. Writing and designing technical marketing communication -- 4. Working with words -- 5. Working with design -- Part III. Delivering technical marketing communication -- 6. Delivery -- Bibliography -- Index.

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