Marketing communications : discovery, creation and conversations
By: Fill, Chris
Title By: Turnbull, Sarah
Material type:
BookPublisher: Harlow : Pearson Education, c2016.Edition: 7th ed.Description: xxxvi, 724 p. : col. ill. ; 27 cm.ISBN: 978-1292092614Subject(s): Marketing Communications | Marketing | Advertising
Summary:
In addition to an extensive theoretical foundation, the sixth edition of Marketing Communications provides readers with a strongly applied perspective of this rapidly changing and fascinating discipline. Using case studies and examples of brands from around the world, plus invaluable support from the Institute of Practitioners in Advertising, this book provides a unique blend of the theory and practice of brand communications.
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.802 FI MA (Browse shelf) | Available | T0054409 |
Total holds: 0
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| 658.802 FI MA Marketing communications : brands, experiences and participation / | 658.802 FI MA Marketing genius | 658.802 FI MA Marketing genius | 658.802 FI MA Marketing communications : discovery, creation and conversations | 658.802 FR CH The channel advantage. | 658.802 FU ND Fundamentals of public relations and marketing communications in Canada / | 658.802 GE EV Events as a strategic marketing tool / |
In addition to an extensive theoretical foundation, the sixth edition of Marketing Communications provides readers with a strongly applied perspective of this rapidly changing and fascinating discipline. Using case studies and examples of brands from around the world, plus invaluable support from the Institute of Practitioners in Advertising, this book provides a unique blend of the theory and practice of brand communications.
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