Qualitative methods in business research
By: Eriksson, Paivi
Title By: Kovalainen, Anne
Material type:
BookPublisher: Los Angeles : SAGE, c2016.Edition: 2nd ed.Description: x, 363 p. ; 25 cm.ISBN: 9781446273395Subject(s): Business -- Research | Qualitative Research | Qualitative MethodDDC classification: 650.072 | Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
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| REGULAR | University of Wollongong in Dubai PHD Shelf | 650.072 ER QU (Browse shelf) | Available | T0054434 |
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| 650.072 DA AN Analysing quantitative survey data for business and management students / | 650.072 EA MA Management and business research / | 650.072 EK DE Designing research questionnaires for business and management students | 650.072 ER QU Qualitative methods in business research | 650.072 LE DO Doing business research : | 650.072 LE DO Doing business research : | 650.072 LE DO Doing business research : a guide to theory and practice |
Includes bibliographical references (p. 311-328) and indexes.
Covering all the major qualitative approaches in business research (including case study research, ethnography, narrative inquiry, discourse analysis, grounded theory and action research), this practical, how-to guide shows how qualitative methods are used within management, marketing and organizational studies.
PART 1: THE BUSINESS OF QUALITATIVE RESEARCH Chapter 1: Introduction Chapter 2: Research Philosophy Chapter 3: Research Design and Process Chapter 4: Research Questions and Literature Review Chapter 5: Access and Relationships Chapter 6: Ethics in Research PART 2: WORKING WITH QUALITATIVE DATA Chapter 7: Introduction to Qualitative Data Chapter 8: Interviews and Observations Chapter 9: Digital Data Chapter 10: Qualitative Content Analysis PART 3: QUALITATIVE RESEARCH APPROACHES Chapter 11: Case Study Research Chapter 12: Ethnographic Research Chapter 13: Action Research Chapter 14: Focus Group Research Chapter 15: Grounded Theory Research Chapter 16: Narrative Research Chapter 17: Discourse Theoretical Research Chapter 18: Critical Research Chapter 19: Feminist Research Chapter 20: Visual Research PART 4: WRITING, EVALUATING AND PUBLISHING Chapter 21: Writing Process Chapter 22: Evaluation Chapter 23: Publishing Chapter 24: Breaking the Boundaries.