Business statistics using Excel and SPSS Nick Lee, Mike Peters

Entertaining and educational, this is a genuinely accessible introductory statistics book for first year business students trying to grasp the essential concepts and techniques of quantitative analysis, using IBM SPSS and Microsoft Excel software. It does not assume any background knowledge of mathematics or statistics, and presents the fundamentals of data analysis in an engaging and readable way. The authors show both how and why quantitative analysis is useful in the context of business and management studies and instill a fundamental sense of fun and enthusiasm for numbers by providing readers with an array of interesting and interactive examples and exercises.

Covering all the major qualitative approaches in business research (including case study research, ethnography, narrative inquiry, discourse analysis, grounded theory and action research), this practical, how-to guide shows how qualitative methods are used within management, marketing and organizational studies.