Contents:PART I EXTENDING THEORETICAL AND CONCEPTUAL THINKING ABOUT EMERGING MARKETS1. How do Emerging Markets Differ from Developed Markets?: A Conceptual and Empirical AnalysisOlga Annushkina, Hemant Merchant, Renata Trinca Colonel and Elena Berselli2. Heterogeneous Economic Space in a Global Archipelago: An Economic Geography Perspective of Emerging MarketsClaes G. Alvstam, Patrick Strom and Robert WentrupLen J. Trevino4. Emerging Market Multinationals and Theory Development: A Multi-theoretical ApproachAlvaro Cuervo-Cazurra5. Learning from Sustainability Initiatives in Emerging MarketsKarin Braunsberger and Richard O. FlammPART II OPERATIONAL PRACTICES IN EMERGING MARKETS & THEIR IMPLICATIONS6. Mapping Institutional Influences on Multinational Firms' R&D Investments in Emerging Markets: The Case of India Krishnan Nair, Jaideep Prabhu, Hemant Merchant7. Brand Management Practices in an Emerging Country MarketEkrem Tatoglu, Mehmet Demirbag and Daragh O'ReileyPART III OPERATIONAL PRACTICES IN EMERGING MARKETS & THEIR IMPLICATIONS (CONTD.)8. Employability of Older Workers in a Changing Labor Market: The Case of a Post-Soviet CountryRuta Kazlauskaite, Irena Pupieniene and Ilona Buciuniene9. Establishment Mode Strategy of Multinational Enterprises in the Emerging Economies: Influences of, and the Moderating Interrelationship Between Cultural Distance and Economic Freedom Ahmad Arslan and Jorma Larimo10. Drivers and Strategies of International Service Firms in Emerging Markets Michael Wendelboe Hansen, Peter D. Orberg Jensen and Bent PetersenPART III LOOKING FORWARD: ECLECTIC PERSPECTIVES ON EMERGING MARKETS11. Emerging Paradigms of Corporate Governance and Managerial Professionalization in Family FirmsKavil Ramachandran, Shefali Joshi and Navneet Bhatnagar12. Multi-level Reputation Influences on Latin America's Inward and Outward Foreign Direct InvestmentWilliam Newburry and Abrahim Soleimani13. The Internationalization of Hidden Champions: Setting the Context for Advancing Research on Emerging Market Strategies for German Mittelstand FirmsChristian Landau, Amit Karna and Florian Taube 14. Managing at the Edge of Chaos: Middle East North Africa - Perspectives for International ManagementMelodena Stephens Balakrishnan 15. Government Policy Uncertainty and Corporate Investment in Emerging Markets Chaiporn Vithessonthi Index

The Handbook brings together leading scholars in international business as well as other disciplines to contribute state-of-the-art thinking on emerging markets.