Includes bibliographical references and index.

PART 1: Looking at the Business Environment CHAPTER 1. Business Basics CHAPTER 2. Economics and Banking CHAPTER 3. Ethics in Business CHAPTER 4. Business in a Global Economy MINI CHAPTER 1. Business Law PART 2: Starting and Structuring a Business CHAPTER 5. Small Business and the Entrepreneur CHAPTER 6. Forms of Business Ownership MINI CHAPTER 2. Constructing an Effective Business Plan PART 3: Managing a Business and Employees CHAPTER 7. Business Management and Organization CHAPTER 8. Motivation, Leadership, and Teamwork CHAPTER 9. Human Resource Management CHAPTER 10. Online Business and Technology CHAPTER 11. Production, Operations, and the Supply Chain MINI CHAPTER 3. Business Communications PART 4: Principles of Marketing CHAPTER 12. Marketing and Consumer Behavior CHAPTER 13. Product Development and Pricing Strategies CHAPTER 14. Promotion and Distribution MINI CHAPTER 4. Finding a Job PART 5: Principles of Finance CHAPTER 15. Financing and Tracking Business Operations CHAPTER 16. Investment Opportunities in the Securities Market MINI CHAPTER 5. Personal Finance Appendix Reference Notes Glindex Answer Key.

Better Business offers the business content students need, but in a better way. By presenting the material in a stimulating Q&A format, Better Business encourages students to come to class prepared to have better conversations and a truly engaging classroom experience. One of the most significant shifts in the business environment since the first edition of Better Business is the explosive growth of social media in all parts of business. The Fourth Edition of Better Business continues to feature social media strategies and technologies in over 85% of its chapters, as well as significant updates to the technology chapter.