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The innovator's method : bringing the lean startup into your organization Nathan Furr, Jeff Dyer

By: Contributor(s): Material type: TextTextPublication details: Boston : Harvard Business Review Press, 2014.Description: ix, 268 p. : ill. ; 25 cmISBN:
  • 9781625271464
Subject(s): DDC classification:
  • 658.4/063 23
LOC classification:
  • HD58.9 .F864 2014
Other classification:
  • BUS041000 | BUS063000 | BUS020000 | BUS019000
Summary: "A radical new method-adapting the latest techniques honed by successful start-ups-for managing innovation in established businesses. Call it "lean start-up," "design thinking," or "agile." No matter the name, it's clear that a new method is revolutionizing how to successfully create, refine, and bring ideas to market-without traditional business planning. But because these ideas and techniques run counter to conventional managerial thinking and practice, managers in established organizations have difficulty implementing them. No longer. Based on field work with thousands of managers and validated inside dozens of companies, innovation experts Nathan Furr and Jeff Dyer show when and how to apply a "lean start-up" approach to innovation in established businesses. The Innovator's Method takes managers through these new practices for managing innovation. With detailed cases from the authors' work implementing these ideas with companies such as Intuit, NEC, P&G, Virgin Airlines, Kia, Folio, Citi, Hallmark, and Verizon, The Innovator's Method picks up where Jeff Dyer's The Innovator's DNA leaves off, showing how to test, validate and commercialize ideas with the lean and agile techniques that successful entrepreneurs use"-- Provided by publisher.
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Holdings
Item type Current library Call number Status Date due Barcode
REGULAR University of Wollongong in Dubai Main Collection 658.4063 FU IN (Browse shelf(Opens below)) Available T0010973
Browsing University of Wollongong in Dubai shelves, Shelving location: Main Collection Close shelf browser (Hides shelf browser)
658.4063 ES CL Closing the innovation gap : 658.4063 FO OU Outbound air : 658.4063 FR PO The power of collaborative leadership : 658.4063 FU IN The innovator's method : 658.4063 GA IN The innovation secrets of Steve Jobs : 658.4063 GA IN The innovation factory 658.4063 GO IN Innovation /

Includes bibliographical references (pages [243]-250) and index.

"A radical new method-adapting the latest techniques honed by successful start-ups-for managing innovation in established businesses. Call it "lean start-up," "design thinking," or "agile." No matter the name, it's clear that a new method is revolutionizing how to successfully create, refine, and bring ideas to market-without traditional business planning. But because these ideas and techniques run counter to conventional managerial thinking and practice, managers in established organizations have difficulty implementing them. No longer. Based on field work with thousands of managers and validated inside dozens of companies, innovation experts Nathan Furr and Jeff Dyer show when and how to apply a "lean start-up" approach to innovation in established businesses. The Innovator's Method takes managers through these new practices for managing innovation. With detailed cases from the authors' work implementing these ideas with companies such as Intuit, NEC, P&G, Virgin Airlines, Kia, Folio, Citi, Hallmark, and Verizon, The Innovator's Method picks up where Jeff Dyer's The Innovator's DNA leaves off, showing how to test, validate and commercialize ideas with the lean and agile techniques that successful entrepreneurs use"-- Provided by publisher.

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