The innovator's method : bringing the lean startup into your organization
By: Furr, Nathan
Title By: Dyer, Jeff (Professor of strategy)Material type: BookPublisher: Boston : Harvard Business Review Press, 2014.Description: ix, 268 p. : ill. ; 25 cm.ISBN: 9781625271464Subject(s): Organizational effectiveness | Management -- Technological innovations | Consumers' preferences | BUSINESS & ECONOMICS / Management | BUSINESS & ECONOMICS / Strategic Planning | BUSINESS & ECONOMICS / Development / Business Development | BUSINESS & ECONOMICS / Decision-Making & Problem SolvingDDC classification: 658.4/063
|Item type||Home library||Call number||Status||Date due||Barcode||Item holds|
|REGULAR||University of Wollongong in Dubai Main Collection||658.4063 FU IN (Browse shelf)||Available||T0010973|
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|658.4063 ES CL Closing the innovation gap : reigniting the spark of creativity in a global economy /||658.4063 FO OU Outbound air : levels of work in organizational structure||658.4063 FR PO The power of collaborative leadership : lessons for the learning organization /||658.4063 FU IN The innovator's method : bringing the lean startup into your organization||658.4063 GA IN The innovation secrets of Steve Jobs : insanely different : principles for breakthrough success /||658.4063 GA IN The innovation factory||658.4063 GO IN Innovation /|
Includes bibliographical references (pages -250) and index.
"A radical new method-adapting the latest techniques honed by successful start-ups-for managing innovation in established businesses. Call it "lean start-up," "design thinking," or "agile." No matter the name, it's clear that a new method is revolutionizing how to successfully create, refine, and bring ideas to market-without traditional business planning. But because these ideas and techniques run counter to conventional managerial thinking and practice, managers in established organizations have difficulty implementing them. No longer. Based on field work with thousands of managers and validated inside dozens of companies, innovation experts Nathan Furr and Jeff Dyer show when and how to apply a "lean start-up" approach to innovation in established businesses. The Innovator's Method takes managers through these new practices for managing innovation. With detailed cases from the authors' work implementing these ideas with companies such as Intuit, NEC, P&G, Virgin Airlines, Kia, Folio, Citi, Hallmark, and Verizon, The Innovator's Method picks up where Jeff Dyer's The Innovator's DNA leaves off, showing how to test, validate and commercialize ideas with the lean and agile techniques that successful entrepreneurs use"-- Provided by publisher.