ch. 1 Introduction -- ch. 2 Outliers from a Theoretical and Methodological Perspective -- ch. 3 Workbook: The Strategic Novelty Tools and How to Use Them for Innovating and Amplifying Strategy -- ch. 4 Fondia: "We Law Your Business" -- ch. 5 A Quirky Way to Product Innovation -- ch. 6 Grow VC Group -- ch. 7 Scoopshot: Pulling the Scoop on the Trendy Photo Crowdsourcing Platform -- ch. 8 Made in the Future: Shapeways' Manufacturing Model -- ch. 9 "One Size Does Not Need to Fit All" -- Norl eStandby Upgrade Solution -- ch. 10 Sculpteo: A Factory in the Cloud for the 3D Printing Revolution -- ch. 11 BUG: Friendly Wasps for Pest Control in Farming -- ch. 12 BioCurious: The Curious Case of the Community Biotech Laboratory -- ch. 13 TaskRabbit: Hop Online and Pull a Rabbit out of Your Service Network -- ch. 14 Gengo: Winning in Translation Through Crowdsourcing -- ch. 15 Microtask: Extreme Approach to Digital Work, Two-Second Tasks at a Time -- ch. 16 Kaggle: Getting Quant Brains to Play Data Games -- ch. 17 MakieLab: Custom-Made, Born-Digital Toys -- ch. 18 ZenRobotics: Riveting Robots to Reduce and Recycle -- ch. 19 Spire: Launching Crowdfunding Beyond Earth -- ch. 20 Organovo: Leaving 3D Bioprints for Others to Follow -- ch. 21 Power to the People: Participant-Driven Health Research at Genomera -- ch. 22 Robin Hood: The Merry Adventures of an Asset Management Cooperative -- ch. 23 Bang & Olufsen: Modulating Strategic Renewal Through Innovation and Organizational Design -- ch. 24 Outlook for the Strategist.

Get to the future first: discover how outlier organizations leverage strategic novelty to achieve breakthrough performance - and how you can, too! Right now, all around you, there's an explosion of new business models, new product/service categories, and new organizational forms. It's a veritable Cambrian Explosion of business life underway, led by outlier organizations you haven't even noticed yet. Today, many are barely visible to the incumbents in their markets... but some are about to explode into dominance.