Corporate level strategy : theory and applications
By: Furrer, Olivier
Material type:
BookPublisher: Abingdon, Oxon : New York, NY : Routledge, c2016.Edition: 2nd ed.Description: xiii, 284 p. : ill. ; 25 cm.ISBN: 9780415727228Subject(s): Diversification in industry -- Management | Strategic planning | Industrial managementDDC classification: 658.4/012 | Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
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| REGULAR | University of Wollongong in Dubai Main Collection | 658.4012 FU CO (Browse shelf) | Available | T0036583 |
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| 658.4012 FR PL Planning under pressure / | 658.4012 FR PL Planning under pressure : the strategic choice approach | 658.4012 FR ST Strategic management of global manufacturing networks | 658.4012 FU CO Corporate level strategy : theory and applications | 658.4012 GA ES Essentials of strategic management : the quest for competitive advantage | 658.4012 GA ES Essentials of strategic management : | 658.4012 GA HO How to create a successful business plan : |
Includes bibliographical references and index.
Furrer guides the reader in developing the ability to consider the impact of change and other important environmental forces on the opportunities for establishing and sustaining competitive advantage in diversified corporations as a whole.
Preface 1. What is Corporate Level Strategy? 2. Why Do Multibusiness Firms Exist? Theoretical approaches to diversification 3. Managing the Multibusiness Firm: Theoretical approaches to corporate level strategy 4. Defining the Business 5. Diversification Strategies: Creating corporate value 6. The Issue of Relatedness: Creating synergies 7. Diversification and Performance: Limits to the scope of the firm 8. The Role of the Parent: Managing the multibusiness firm 9. Organizing and Structuring the Multibusiness Firm 10. Vertical Integration: Coordinating the value chain 11. The Growth of the Firm: Internal development, mergers & acquisitions, and strategic alliances 12. Restructuring Strategies: Reducing the scope of the firm 13. Multipoint Competition: Managing market power 14. International Diversification: Global integration and local responsiveness 15. Corporate Governance: Controlling top managers and meeting corporate social responsibilities