Customer lifetime value : reshaping the way we manage to maximize profits
Title By: Bejou, David [Edited by] | Keiningham, Timothy L [Edited by] | Aksoy, Lerzan [Edited by]
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BookPublisher: New York : Routledge, Taylor & Francis Ltd, c2006.Description: 144 p. : ill. ; 23 cm.ISBN: 9781138139435Uniform titles: Journal of relationship marketing (Binghamton, N.Y.) Subject(s): Relationship marketing | Customer relations -- Management | BUSINESS & ECONOMICS -- Industrial Management | BUSINESS & ECONOMICS -- Management Science | BUSINESS & ECONOMICS -- Organizational BehaviorDDC classification: 658.8/12 | Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
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| REGULAR | University of Wollongong in Dubai Main Collection | 658.812 CU ST (Browse shelf) | Available | T0011251 |
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| 658.812 CR CU Customer is king : how to exceed their expectations / | 658.812 CR EA Creating and managing superior customer value / | 658.812 CU ST Customer service counts | 658.812 CU ST Customer lifetime value : reshaping the way we manage to maximize profits | 658.812 DE CU Customer innovation : customer-centric strategy for enduring growth / | 658.812 DI SE Serve them right / | 658.812 DI SE Serve them right / |
Includes bibliographical references and index.
How Customer Lifetime Value Is Changing How Business Is Managed (Timothy L. Keiningham, Lerzan Aksoy, and David Bejou) * CLV: The Databased Approach (V. Kumar) * Approaches to the Measurement and Management of Customer Value (Timothy L. Keiningham, Lerzan Aksoy, and David Bejou) * Customer Lifetime Value as the Basis of Customer Segmentation: Issues and Challenges (Katherine N. Lemon and Tanya Mark) * Customer Divestment (Vikas Mittal and Matthew Sarkees) * Customer Lifetime Value and Firm Valuation (Sunil Gupta and Donald R. Lehmann) * The Climate for Service: A Review of the Construct with Implications for Achieving CLV Goals (Benjamin Schneider, William H. Macey, and Scott A. Young) * The Future of Managing Customers as Assets (Timothy L. Keiningham, Lerzan Aksoy, and David Bejou) * Index * Reference Notes Included
Get the competitive edge by effectively managing customer lifetime valueThe customer lifetime value (CLV) concept is extensively changing the way today's business is managed. A student or practitioner needs to understand CLV to best gain the competitive edge in business. Customer Lifetime Value: Reshaping the Way We Manage to Maximize Profits is a text that shows in detail how managers and researchers can best use CLV to a business's advantage. This valuable resource explores various practical approaches to the measurement and management of customer value that focus on maximizing p.