Includes index.

Introduction: The Current State Of The Streaming and Digital Media Industry Chapter 1: Why Get Into Streaming and Digital Media? Chapter 2: Technology Primer: The Basics of Streaming and Digital Media Chapter 3: The Four Keys to a Profitable Streaming or Digital Media Business Chapter 4: It's Not Childs Play: Learning From the Pitfalls from the Past Three Years Chapter 5: Quality and Content Are King and Queen of the Digital Media Realm Chapter 6: Streaming or Digital Media Project Management: How to Implement and Manage a Profitable Business Chapter 7: Beyond Streaming Media: What Streaming and Digital Media Means to Other Areas of a Media Business.

Steaming and Digital Media gives you a concise and direct analysis to understand a scalable, profitable venture, as well as the common and hidden pitfalls to avoid in your business. By focusing on both the business implications and technical differences between online video and traditional broadcast distribution, you will learn how to gain significant time-to-market and cost-saving advantages by effectively using streaming and digital media technologies. As part of the NAB Executive Technology Briefing series, the book is geared towards the manager or executive and no technical prerequisite is required. You can quickly learn the technical speak as well as the market and business implications.