Creating demand : generate cool, custom marketing ideas
By: Tabío, Gerardo V
Title By: Beamer, Sally
Material type:
BookPublisher: Amherst, N.Y. : Prometheus Books, c2009.Description: 337 p. : ill. ; 23 cm.ISBN: 9781591027553; 1591027551Subject(s): Marketing | Marketing -- Psychological aspectsDDC classification: 658.8
Summary:
Discusses elements of a successful marketing campaign, with tips for developing innovative ideas geared toward customers, illustrative anecdotes, and ideas for troubleshooting and refining strategies to meet specific business objectives.
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
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| REGULAR | University of Wollongong in Dubai Main Collection | 658.8 TA CR (Browse shelf) | Available | T0011346 |
Total holds: 0
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| 658.8 SU ES Essentials of marketing / | 658.8 SU ES Essentials of marketing / | 658.8 SU ES Essentials of marketing / | 658.8 TA CR Creating demand : generate cool, custom marketing ideas | 658.8 TE MA Marketing management in geographically remote industrial clusters : implications for business-to-consumer marketing / | 658.8 TR BI Big brands, big trouble : | 658.8 TR BI Big brands, big trouble : |
Discusses elements of a successful marketing campaign, with tips for developing innovative ideas geared toward customers, illustrative anecdotes, and ideas for troubleshooting and refining strategies to meet specific business objectives.
Includes bibliographical references (p. 321-322) and index.
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