Forward Preface Introduction 1. Introduction to Coaching That Counts The Coaching Initiative: Developing Leaders and Producing Business Impact Three Lynchpins for Coaching That Counts How This Book is Organized Section One: The Coaching Space 2. Defining the Space For Coaching Characteristics of Successful Coaching Engagements that Deliver Lasting Change Transactional versus Transformational Coaching Insight: The Essence of Coaching Levels of Insight The Action / Insight Connection The Coaching that Counts Model Key Concepts for the Coaching that Counts Model 3. Quadrant 1: Finding Focus Case Study: Jane Gets Her Life Back Answering the "What Do I Need to Do?" Question Making Space for Change Touchstones The Essence of Quadrant 1: Physical Centeredness Coaching Tools and Approaches for Quadrant 1 4. Quadrant 2: Building Bridges Case Study: Jack Creates Powerful Partnerships Creating Relationships that Work Answering the "What Am I Made of Question?" Quadrant 2 Touchstones The Essence of Quadrant 2: Emotional Centeredness Coaching Tools and Strategies for Quadrant 2 5. Quadrant 3: Creating Alignment Case Study: Mark Takes a Stand Aligning Who You Are With How You Work Answering the "Who Do I Want to Be?" Question Quadrant 3 Touchstones The Essence of Quadrant 3: Intuitive Centeredness Coaching Tools and Approaches for Quadrant 3 6. Quadrant 4: Original Action Case Study: Clare Leads the Way Stepping Out Answering the "What Do I Want to Create?" Question Quadrant 4 Touchstones The Essence of Quadrant 4: Personal Power Coaching Tools and Approaches for Quadrant 4 Section Two: Managing Coaching Initiatives 7. Coaching as a Strategic Initiative The Organization Context For Individual Growth Criteria For Coaching as a Strategic Initiative The Cast of Players - and Their Responsibilities Managing Value Creation 8. Creating Context and Purpose For Coaching Choice and Context For Coaching Case Study: Launching Coaching at PharmaQuest Critical Success Factors For Setting the Context For Coaching Designing a Coaching Initiative For Impact 9. Best Practices: The Building Blocks of a Successful Coaching Initiative Leverage a Governance Body to Sustain Sponsorship Conduct an Orientation Session to Improve Deployment Set up Signposts to Gauge How Coaching is Progressing Build Performance Evaluation Into the Coaching Process 10. How Coaches Navigate Turbulent Organizations Being a Coach - Being a Consultant What Sarah Could Have Done Differently Sorting Out the Cast of Characters Develop a Navigation Strategy To Be or Not to Be a Consultant - and the Rise of Brokers Section Three: Evaluating Coaching Success 11. Developing an Evaluation Strategy The Five Sign Posts For an Effective Evaluation Strategy Developing an Evaluation Strategy at OptiCom The Building Blocks of Evaluation Strategies 12. Demonstrating the ROI of coaching The Data Collection and Analysis Plan ROI Evaluation Tool Kit Evaluating Coaching at OptiCom Building Credibility For the Analysis 13. Evaluating Application-Based Coaching: What are Leaders Doing Differently? Setting Expectations For Coaching at Frontier Manufacturing The Four Major Decision Areas For Evaluating Application Planning the Evaluation at Frontier Manufacturing Evaluating the Application of Coaching at Frontier Manufacturing Conclusion 14. The Value Nexus: Organization Value and Individual Values Finding #1: The Perceived Effectiveness of Coaching Increases With the Length of the Coaching Relationship Finding # 2: Less than Half of All Coaching Relationships Evolve Beyond Quadrant 2. Finding #3: The Impact of Coaching on the Business Increases as Coaching Relationships Evolve Finding #4: Monetary Benefits Produced From Coaching Increased as Coaching Relationships Evolve Finding #5: 70% of the Monetary Value is Associated with Quadrants 3, Creating Alignment, and 4, Original Action Finding #6: As Coaching Relationships Progress Through the Quadrants the Average Monetary Benefit Produced by Each Client Increases Four Examples of Monetary Value: Completing the Case Studies of Section One Coaching That Counts Further Reading List of Figures and Tables Index About the Authors.

As the field of business coaching has expanded and evolved over the last decade, many different approaches to business coaching have been created. The authors of Coaching that Counts have written a practical, readable guide for developing, delivering and measuring high value business coaching.