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Services marketing : people, technology, strategy Christopher Lovelock, Jochen Wirtz

By: Contributor(s): Material type: TextTextPublication details: New Jersey : World Scientific, c2016.Edition: 8th edDescription: xvii, 783 p. : ill. ; 28 cmISBN:
  • 9781944659011
Subject(s): DDC classification:
  • 658.8
Online resources: Summary: Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media and case examples. This textbook takes on a strong managerial approach presented through a coherent and progressive pedagogical framework rooted in solid academic research. Featuring cases and examples from all over the world, Services Marketing: People, Technology, Strategy is suitable for students who want to gain a wider managerial view of Services Marketing. The textbook will be accompanied by supplementary materials for the educators, which include an instructor's manual for course instruction purposes, a test bank designed for each chapter to assess students' learning and understanding of the concepts learnt, and teaching slides for course presentation during classes. There will also be a course website for new and updated materials for easy access by educators and students alike.
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Holdings
Item type Current library Call number Status Notes Date due Barcode Course reserves
TEACHER REF University of Wollongong in Dubai Tardis 658.8 LO SE (Browse shelf(Opens below)) Available Ebook Available T0062964
CRS University of Wollongong in Dubai Closed Reserve 658.8 LO SE (Browse shelf(Opens below)) Available T0054833

MARK270 Spring2025

REGULAR University of Wollongong in Dubai Main Collection 658.8 LO SE (Browse shelf(Opens below)) Available T0054834
REGULAR University of Wollongong in Dubai Main Collection 658.8 LO SE (Browse shelf(Opens below)) Available Ebook Available T0054835
Browsing University of Wollongong in Dubai shelves, Shelving location: Main Collection Close shelf browser (Hides shelf browser)
658.8 LO SE Services marketing : 658.8 LO SE Services marketing : 658.8 LO SE Services marketing : 658.8 LO SE Services marketing : 658.8 LO SE Services marketing : 658.8 LO SE Services marketing : 658.8 LO VA Value-based marketing strategy :

Includes index.

Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media and case examples. This textbook takes on a strong managerial approach presented through a coherent and progressive pedagogical framework rooted in solid academic research. Featuring cases and examples from all over the world, Services Marketing: People, Technology, Strategy is suitable for students who want to gain a wider managerial view of Services Marketing. The textbook will be accompanied by supplementary materials for the educators, which include an instructor's manual for course instruction purposes, a test bank designed for each chapter to assess students' learning and understanding of the concepts learnt, and teaching slides for course presentation during classes. There will also be a course website for new and updated materials for easy access by educators and students alike.

MARK270

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