Services marketing : people, technology, strategy Christopher Lovelock, Jochen Wirtz
Material type:
- 9781944659011
- 658.8
Item type | Current library | Call number | Status | Notes | Date due | Barcode | Course reserves | |
---|---|---|---|---|---|---|---|---|
TEACHER REF | University of Wollongong in Dubai Tardis | 658.8 LO SE (Browse shelf(Opens below)) | Available | Ebook Available | T0062964 | |||
CRS | University of Wollongong in Dubai Closed Reserve | 658.8 LO SE (Browse shelf(Opens below)) | Available | T0054833 | ||||
REGULAR | University of Wollongong in Dubai Main Collection | 658.8 LO SE (Browse shelf(Opens below)) | Available | T0054834 | ||||
REGULAR | University of Wollongong in Dubai Main Collection | 658.8 LO SE (Browse shelf(Opens below)) | Available | Ebook Available | T0054835 |
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658.8 KA LU The luxury strategy : | 658.8 KO MA Marketing management | 658.8 LE SO Social marketing : | 658.8 LO SE Services marketing : | 658.8 ZE SE Services marketing : | 658.802 HO MA Marketing strategy & competitive positioning | 658.827 KE ST Strategic brand management : |
Includes index.
Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media and case examples. This textbook takes on a strong managerial approach presented through a coherent and progressive pedagogical framework rooted in solid academic research. Featuring cases and examples from all over the world, Services Marketing: People, Technology, Strategy is suitable for students who want to gain a wider managerial view of Services Marketing. The textbook will be accompanied by supplementary materials for the educators, which include an instructor's manual for course instruction purposes, a test bank designed for each chapter to assess students' learning and understanding of the concepts learnt, and teaching slides for course presentation during classes. There will also be a course website for new and updated materials for easy access by educators and students alike.
MARK270
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