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International business

By: Geringer, J. Michael
Title By: Minor, Michael S | McNett, Jeanne M, 1946- | Ball, Donald A
Material type: BookPublisher: New York, NY : McGraw-Hill Education, c2016.Description: xxvii, 531 p. : ill. ; 28 cm.ISBN: 978-1259317224Program: MARK343, MARK957Subject(s): International business enterprise | International trade | International finance | International economic relationsDDC classification: 658/.049
Summary:
The flexible and modular format, and student focused features of International Business allows instructors to make the study of IB personally relevant for every student, and empowers them to develop their global mindset.
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Item type Current location Call number Status Date due Barcode Item holds Course reserves
REGULAR Main Collection 658.049 GE IN (Browse shelf) Available T0054923

MARK957 Autumn2020

MARK343 Autumn2020

REGULAR Main Collection 658.049 GE IN (Browse shelf) Available T0054924
Total holds: 0

The challenging context of international business -- International trade and investment -- Sociocultural forces -- Sustainability and natural resources -- Political forces that affect global trade -- Intellectual property rights and other legal forces -- Economic and socioeconomic forces -- The international monetary system and financial forces -- International competitive strategy -- Organizational design and control -- Global leadership issues and practices -- International markets : assessment and entry modes -- Marketing internationally -- Managing human resources in an international context -- International accounting and financial management -- A. International institutions from a business perspective -- B. Export and import practices -- C. Global operations and supply chain management -- Glossary.

The flexible and modular format, and student focused features of International Business allows instructors to make the study of IB personally relevant for every student, and empowers them to develop their global mindset.

MARK343, MARK957

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