Title By: Minor, Michael S | McNett, Jeanne M | Ball, Donald AMaterial type: BookPublisher: New York, NY : McGraw-Hill Education, c2016.Description: xxvii, 531 p. : ill. ; 28 cm.ISBN: 978-1259317224Program: MARK343, MARK957Subject(s): International business enterprise | International trade | International finance | International economic relationsDDC classification: 658/.049
|Item type||Current location||Call number||Status||Date due||Barcode||Item holds||Course reserves|
|REGULAR||Main Collection||658.049 GE IN (Browse shelf)||Available||T0054923|
|REGULAR||Main Collection||658.049 GE IN (Browse shelf)||Available||T0054924|
The challenging context of international business -- International trade and investment -- Sociocultural forces -- Sustainability and natural resources -- Political forces that affect global trade -- Intellectual property rights and other legal forces -- Economic and socioeconomic forces -- The international monetary system and financial forces -- International competitive strategy -- Organizational design and control -- Global leadership issues and practices -- International markets : assessment and entry modes -- Marketing internationally -- Managing human resources in an international context -- International accounting and financial management -- A. International institutions from a business perspective -- B. Export and import practices -- C. Global operations and supply chain management -- Glossary.
The flexible and modular format, and student focused features of International Business allows instructors to make the study of IB personally relevant for every student, and empowers them to develop their global mindset.