This book helps readers to better understand, emulate, enable, support, and manage serial innovators--individuals who create multiple breakthrough products that result in large revenue and profit streams, primarily for existing organizations.

Introduction : serial innovators and why they matter -- Breakthrough innovation in existing organizations -- The processes by which serial innovators innovate -- Customer engagement for breakthrough innovation -- Navigating the politics of breakthrough innovation -- Characteristics of serial innovators -- Identifying and developing serial innovators -- Managing serial innovators for impact -- Love letters to our customers : serial innovators, potential serial innovators, and all those with and for whom they work.