The strategic planning process : understanding strategy in global markets
By: Katsioloudes, Marios I
Title By: Abouhanian, Arpi K
Material type: BookPublisher: Abingdon, Oxon ; New York, NY : Routledge, c2017.Edition: 2nd ed.Description: xii, 391 p. : ill. ; 25 cm.ISBN: 9781138802568Subject(s): Strategic planning | Nonprofit organizations | GlobalizationDDC classification: 658.4012 KA STItem type | Home library | Call number | Status | Date due | Barcode | Item holds |
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REGULAR | University of Wollongong in Dubai Main Collection | 658.4012 KA ST (Browse shelf) | Available | T0055112 |
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Earlier edition published as: Strategic management : global cultural perspectives for profit and non-profit organizations.
Includes bibliographical references and index.
An introduction to the strategic planning process (SPP) -- Contemporary issues in the strategic planning process (SPP) -- External strategic audit -- Internal strategic audit -- Strategic options - corporate level -- Strategic choice options - business and functional levels -- Implementing and executing strategies in the business and functional levels -- Evaluation and control in strategic planning -- A strategic planning process (SPP) model for the non-profit sector -- Strategic marketing for the public and the non-profit sectors -- A framework of global strategic planning.