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Business cases

By: Rudansky-Kloppers
Title By: Antonites | Badenhorst-Weiss | Bester | Brevis-Landsberg | Da Silva-Esclana | De Metz | Erasmus | Steenkamp | Strydom | Swanepoel
Material type: BookPublisher: Cape Town, South Africa : Oxford University Press Southern Africa, c2015.Edition: 2nd ed.Description: xiii, 219 p. : ill. ; 24 cm.ISBN: 9780190404925Subject(s): Business enterprises -- South Africa | Strategic alliances (Business) -- South Africa | Business networks -- South Africa | Business enterprises | Business networks | Strategic alliances (Business)DDC classification: 338.70968 RU BU Online resources: Location Map
Summary:
Business cases 2e is a case study book which is complementary to the Introduction to Business Management product suite. It is written for first-year Business Management students.
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Item type Home library Call number Status Date due Barcode Item holds
REGULAR University of Wollongong in Dubai
Main Collection
338.70968 RU BU (Browse shelf) Available T0037441
Total holds: 0

1. Entrepreneurship : MXit -- 2. Establishing a business : Kiph -- 3. The business environment : the airline industry -- 4. Corporate social responsibility : South African Breweries -- 5. General management : Edcon -- 6. Planning : Tsogo Sun -- 7. Organising : the Nike matrix -- 8. Leading and controlling : South African business leadership in action -- 9. Operations management : air traffic operations excellence -- 10. Human resources management : Derby Departmental Stores -- 11. Marketing management : Heineken and SABMiller's beer war -- 12. Financial management : IBM -- 13. Purchasing and supply chain management : Toyota.

Business cases 2e is a case study book which is complementary to the Introduction to Business Management product suite. It is written for first-year Business Management students.

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