Festival and events management : an international arts and culture perspective
Title By: Robertson, Martin [Edited by] | Ali-Knight, Jane [Edited by] | Drummond, Siobhan [Edited by] | McMahon-Beattie, Una [Edited by]
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BookPublisher: London : Routledge, c2004.Description: xxi,418 p. : ill. ; 25 cm.ISBN: 9781138133303Subject(s): Event Management | Event managersDDC classification: . Online resources: Location Map | Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
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| REGULAR | University of Wollongong in Dubai Main Collection | 621.382 FE ST (Browse shelf) | Available | T0055133 |
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| 621.382 CO MM Communication technology update and fundamentals / | 621.382 DJ AD Advanced optical and wireless communications systems | 621.382 EM ER Emerging innovations in wireless networks and broadband technologies | 621.382 FE ST Festival and events management : | 621.382 FR PR Principles of electronic communication systems / | 621.382 FU TU Future telco : | 621.382 GO TE Telecommunications essentials : |
Foreword by Peter Irvine, Director of Unique Events, Edinburgh Section one - Festivals, events and the cultural experience: Arts, leisure & cultural concepts (Ali-Knight, Robertson); An overview of events management (Jones, Morgan, Salem); Festivals, events & the destination (Derret); Section two - Managing the arts, culture and leisure experience: Event design and management (James and Brown); Visitor management for festival and events (Yeoman, Robertson, McMahon-Beattie); Service quality and managing your people (Drummond and Anderson); The implications and process of using IT within events organisations (Knox) Section three - Marketing, revenue and retail operations: Events and detination dynamic (Robertson, Wardrop); Marketing information for the events industry (Wood); Merchandising and Retail (Doyle); Festival and events catering operations (Fields, Stansbie); Principles and applications in ticketing and reservations management (Beaven, Laws) Section four - Policies and strategies of art and leisure event management; Politics, public policy and the destination (Hall, Rusher); Events management in the context of New Zealand's art, leisure and cultural sectors (Harrison, McDonald); The economics and evaluation of festival and events (Carlsen); A strategic approach for the use of sponsorship in the events industry (Masterman); The behavioural aspects of financial management (Raj); Risk and decision making in event management (Laybourn) Section five - Case studies and contemporary issues of arts and leisure festivals and events: Social and environmental impacts - attitudes of visitors and residents to the impacts of the 2001 Sidmouth International Festival (Mason, Beaumont-Kerridge); Wine tourism events (Novelli); Edinburgh's winter festivals (Wardrop, Robertson); Sponsorship, funding and strategic function - Carling festival and V-festival (Raj, Walters); The Anglesey Sea symposium (Matthews); A critical examination of Sydney's 2000 Olympic Games (Waitt); Index.
Festival and Events Management: an international perspective is a unique text looking at the central role of events management in the cultural, tourism and arts industries.