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The digital difference : media technology and the theory of communication effects

By: Neuman, W. Russell
Material type: BookPublisher: Cambridge, Mass. : Harvard University Press, c2016.Description: 369 p. : ill. ; 25 cm.ISBN: 9780674504936Subject(s): Information society | Information networks | Technology and civilization | Information technology -- Social aspects | Information technology -- Political aspects | Mass media -- Social aspects | Mass media -- Political aspectsDDC classification: 303.48/33 Online resources: Location Map
Summary:
"Although the shift from one-way to two-way mass communication - from broadcasting to social networking - represents a revolutionary restructuring, it does not necessarily mean the public is better informed, more culturally or politically polarized, or more engaged in public life. Practices, institutions, and norms are in mid-transition and potentially subject to our individual and collective choice. The book is designed to connect the best of recent scholarship with these pressing policy questions"--Provided by publisher.
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Item type Home library Call number Status Date due Barcode Item holds
REGULAR University of Wollongong in Dubai
Main Collection
303.4833 NE DI (Browse shelf) Available T0011556
Total holds: 0

Includes bibliographical references and index.

"Although the shift from one-way to two-way mass communication - from broadcasting to social networking - represents a revolutionary restructuring, it does not necessarily mean the public is better informed, more culturally or politically polarized, or more engaged in public life. Practices, institutions, and norms are in mid-transition and potentially subject to our individual and collective choice. The book is designed to connect the best of recent scholarship with these pressing policy questions"--Provided by publisher.

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