Promoting and marketing events : theory and practice
By: Jackson, Nigel
Material type:
BookPublisher: New York : Routledge, 2013.Description: xx, 254 p. : ill. ; 26 cm.ISBN: 9780415667326Subject(s): Special events -- Marketing | Special events -- Public relationsDDC classification: 394.2 Online resources: Location Map
Summary:
This accessible book introduces students to the theories, concepts and skills required to promote an event successfully. To promote an event effectively it is essential to understand marketing, but it is also important to recognise that it is not just consumers who are the audience: other publics who may not necessarily attend can have a fundamental effect on the success of an event as well. Uniquely therefore, this book covers two related themes: marketing and public relations in an events context. This will offer events planners a comprehensive guide on how to promote events to a range of audiences, and on how to use this to manage an event's long-term reputation.
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
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| REGULAR | University of Wollongong in Dubai Main Collection | 394.2 JA PR (Browse shelf) | Available | T0011593 |
Total holds: 0
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| 394.2 BU SI The business of events management | 394.2 DO EV Event planning and management : | 394.2 JA PR Promoting and marketing events : | 394.2 JA PR Promoting and marketing events : | 394.2 MA SP Special event production : | 394.2 PI EV Events project management | 394.2 RE EV Events marketing management : |
Includes bibliographical references (p. 236-250) and index.
This accessible book introduces students to the theories, concepts and skills required to promote an event successfully. To promote an event effectively it is essential to understand marketing, but it is also important to recognise that it is not just consumers who are the audience: other publics who may not necessarily attend can have a fundamental effect on the success of an event as well. Uniquely therefore, this book covers two related themes: marketing and public relations in an events context. This will offer events planners a comprehensive guide on how to promote events to a range of audiences, and on how to use this to manage an event's long-term reputation.