Strategic management of technological innovation
By: Schilling, Melissa A
Material type:
BookPublisher: New York, NY : McGraw-Hill Education, c2017.Edition: 5th ed.Description: xvi, 320 p. : ill. ; 18 cm.ISBN: 9781259539060Subject(s): Technological innovations -- Management | New products -- Management | Strategic planningDDC classification: 658.4/012
Summary:
Analyze. Formulate. Implement. This book approaches the subject of innovation management as a strategic process. It is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation to strategy formulation, to strategy implementation.
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.4012 SC ST (Browse shelf) | Available | T0011713 |
Total holds: 0
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Analyze. Formulate. Implement. This book approaches the subject of innovation management as a strategic process. It is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation to strategy formulation, to strategy implementation.