E-commerce 2016 : business, technology, society
By: Laudon, Kenneth C
Title By: Traver, Carol Guercio
Material type:
BookPublisher: Upper Saddle River : Pearson, 2016.Edition: 12th ed.Description: 908 p. : ill. ; 24 cm.ISBN: 9781292109961Subject(s): Electronic commerce | Internet marketing | Information technology| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.872 LA EC (Browse shelf) | Available | T0011734 |
1. The Revolution Is Just Beginning 2. E-commerce Business Models and Concepts 3. E-commerce Infrastructure: The Internet, Web, and Mobile Platform 4. Building an E-commerce Presence: Web Sites, Mobile Sites, and Apps 5. E-commerce Security and Payment Systems 6. E-commerce Marketing and Advertising Concepts 7. Social, Mobile, and Local Marketing 8. Ethical, Social, and Political Issues in E-commerce 9. Online Retailing and Services 10. Online Content and Media 11. Social Networks, Auctions, and Portals 12. B2B E-commerce: Supply Chain Management and Collaborative Commerce
Provides an overview of the current and next generations of e-commerce. The book emphasizes the three major driving forces behind e-commerce: business development, technology change, and social controversies.