About the Author; Acknowledgments; Introduction; Part I: US; Chapter 1: Selfish and Selfless; Trace3; InstantScale; Memento Mori Winery; They Come First; Chapter 2: Pour a Foundation; Dude, That's My Seat; Sword At My Side; Secret Bank Accounts; Chapter 3: Grab Your Cape; Sherri's Story; The Front Line(s); Part II: Them; Chapter 4: What If "They" Don't Like You?; Getting Your Arms Around the Us vs. Them Problem; Tenure, Success, and a Lack of Risk Can Drive Entitlement; A Lack of Understanding Drives Apathy; People Don't Care What You Know Unless They Know That You Care Chapter 5: Stop Wasting Money On New InitiativesThe Mix of Personalities Matters Much More Than You Think; Attribution Error; Corporate Attribution Error; Chapter 6: Barfing Downhill; Part III: Bridges; Chapter 7: Sourcing Pain; Measuring Progress; What We Learned; Pain Sourcing and Saying "No"; Chapter 8: Truth Seeking; The Road to Comfort Often Ends In Despair; Truth-Seeking Rule #1; Truth-Seeking Rule #2; Truth-Seeking Rule #3; Chapter 9: Minimum Viable Stuff; Four Steps to Minimum Viable Stuff; Step 1: Discovery; Step 2: Distribute Accountability; Step 3: Pilot; Step 4: Iterate MVS in ActionA 7,000,000 Insurance Policy; Project Management; New Leaders; Many More; Chapter 10: Accidental Adoption; The Nucleus; Accidental Adoption (Not the Baby Kind); Audiences Outside of the Company; Different Incentives for Different Groups; Outline Placeholder; Step 1: Identify Pain; Step 2: Find the Carrot; Step 3: Use Your Stick; Part IV: Leaders Need Followers; Chapter 11: Being versus Becoming; Finding the Right Doctor; Appetizers Before Entrees; Eating Your Babies; Lead from the Front; Chapter 12: Those We Serve; Who Are You Serving and How Real Is the Value You Provide? Figure Out What You Are Dealing WithInclude Many in the Solving and Focus on Those You Serve; Never Stop Improving; Chapter 13: A Legacy of Failure; Kids Shouldn't Be Your Legacy; Show Your Struggle; A Hero's Story; Where to Start; Index.

This book provides corporate leaders a roadmap for bridging the hierarchical gaps between management and employees to gain company-wide acceptance of transformative strategic initiatives. Serial entrepreneur Hayes Drumwright demonstrates how to take responsibility for uncovering and fusing the inspiration potential at all levels of your organization and neutralizing the culture of fear and apathy that corrodes the team and organizational commitments of your employees.