Strategic management in the media : theory to practice /
By: Küng, Lucy
Material type:
BookPublisher: Los Angeles : SAGE, c2017.Edition: 2nd ed.Description: 248 p. : ill. ; 25 cm.ISBN: 9781473929494Subject(s): Mass media -- Management | Strategic planning | ManagementDDC classification: 302.23068 KU ST Online resources: Location Map
Summary:
The first and only book to provide a comprehensive and accessible overview of strategic management in the media industry, covering all the most relevant strategy concepts and illustrating these with specially written examples from some of the best-known media organisation
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 302.23068 KU ST (Browse shelf) | Available | T0055552 |
Total holds: 0
, Shelving location: Main Collection Close shelf browser
|
|
|
|
|
|
|
||
| 302.23068 KU ST Strategic management in the media : | 302.23068 KU ST Strategic management in the media : | 302.23068 KU ST Strategic management in the media : | 302.23068 KU ST Strategic management in the media : | 302.23068 MA KI Making media work : | 302.23068 MA NA Managing media work / | 302.23068 MA NA Managing media firms and industries : |
Introduction PART ONE: STRATEGIC CONTEXT Sectors of the Media Industry Trends in the Strategic Environment Convergence and its Causes PART TWO: FROM CONTEXT TO CONCEPTS Strategy in the Media Industries Managing Technological Change Creativity and Innovation Cognition, Culture and Strategy Organisational Structure Leadership Conclusions
The first and only book to provide a comprehensive and accessible overview of strategic management in the media industry, covering all the most relevant strategy concepts and illustrating these with specially written examples from some of the best-known media organisation