Marketing Cases from Emerging Markets
Title By: Mutum, Dilip S [Edited by ] | Roy, Sanjit Kumar [Edited by ] | Kipnis, Eva [Edited by ]
Material type:
BookPublisher: Berlin : Springer, 2016.Description: ix, 167 p. : ill., ; 23 cm.ISBN: 9783662511237Subject(s): BRICS | Developing countries | Emerging markets | International business | International marketing | Marketing strategyDDC classification: 658.8 MA RK
Summary:
This book features case studies related to marketing and business contexts in emerging markets. These will help students understand the issues unique to these markets (including BRIC countries) and to understand the dynamics of these countries.
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.8 MA RK (Browse shelf) | Available | T0012008 |
Total holds: 0
Introduction.- Socio-Cultural Influences.- Market Orientation and Brand Strategies.- Product Development and Market entry.- Marketing communications and Social Media Marketing.- Conclusion.
This book features case studies related to marketing and business contexts in emerging markets. These will help students understand the issues unique to these markets (including BRIC countries) and to understand the dynamics of these countries.