Includes bibliographical references (p. 355-368) and index.

Preface; Contents; List of Figures; List of Insets; 1: Introduction; 1.1 Internationalization of Society, Economy and Companies; 1.2 Framework of the Book; 1.3 Objectives of the Book; 1.4 Structure of the Book; 1.5 Target Audience of the Book; 1.6 Note to Readers; Part I: Internationalization; 2: Facts and Figures About Internationalization at the Macro Level; 2.1 Introduction; 2.2 Internationalization in General; 2.3 Internationalization of the Economy; Inset 2.1: Textile and Garment Industry in Vietnam; Inset 2.2: Watch Industry of Switzerland; References. 3: Facts and Figures About Internationalization at the Company Level3.1 Introduction; 3.2 Internationalization of Companies; 3.2.1 Measuring the Internationalization of Companies; 3.2.2 Internationalization of MNCs; 3.2.3 Internationalization of SMEs; 3.2.4 Example of a Successful Internationalization; Inset 3.1. The Internationalization of Sika AG (Text Based Mainly on Sika 2015a, b); 3.3 Foreign Sales Markets, Production Locations and Sourcing Locations; References; 4: Reasons for the Internationalization of Companies; 4.1 Introduction; 4.2 Drivers. Inset 4.1: Drivers of Internationalization for the Swiss Food Manufacturer Narimpex (Text Based on Narimpex 2010)Inset 4.2: Drivers of Internationalization for the Danish Footwear Company Ecco (Text Based on Ecco 2010); 4.3 External Conditions; Inset 4.3: The World Trade Organisation (Text Based on Gerber 2005 and WTO 2010); Inset 4.4: The North American Auto Pact of 1964 (Text Based on Krugman and Obstfeld 2009, pp. 134f.); 4.4 Explanatory Models; Inset 4.5: Comparative Advantages for Individual Countries and Product Groups (Text Based on OECD 2010); References. Part II: General Strategic Planning and Its Importance for Going International5: Understanding Strategic Planning and Distinguishing Between General and Issue-Driven Strategic Planning; 5.1 Introduction; 5.2 Strategies and Strategic Planning; 5.3 General and Issue-Driven Strategic Planning; 5.4 Success Potentials; Inset 5.1: Network of Success Potentials of Southwest Airlines (Text Based on Grünig 2015); Inset 5.2: Network of Success Potentials of Victorinox Pocket Knives (Text Based on Grünig 2015); References. 6: General Strategic Planning as the Starting Point for Going International for New Markets6.1 Introduction; 6.2 Portfolio Analysis; 6.3 Extended Ansoff Matrix; Inset 6.1: Examples of the Different Forms of Diversification; 6.4 Building Up New Geographical Markets as an Attractive Option for Growth Diversification; References; 7: General Strategic Planning as the Starting Point for Going International for Production and Sourcing; 7.1 Introduction; 7.2 Value Chain Analysis; Inset 7.1: Value Chain for the Production of Airplane Seat Covers; 7.3 Strategic Cost Analysis.

This book helps medium-sized companies adapt to the challenges and take advantage of the opportunities of the growing international business climate. The authors offer practical, usable advice on production, sourcing and strategic planning.