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Strategic analysis : a creative and cultural industries perspective /

By: Gander, Jonathan
Title By: Rentschler, Ruth [Series Editor]
Material type: BookSeries: Mastering management in the creative and cultural industries.Publisher: London : Routledge c2017.Description: vii, 165 p. : ill. ; 24 cm.ISBN: 9781138185265; 9781138185272Subject(s): Cultural industries | Strategic planning | Problem solvingDDC classification: 658.4012 GA ST
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Includes bibliographical references and index.

Introduction -- Competing in the creative and cultural industries : the strategic way -- Diagnosing the problem and formulating a response -- Strategizing for experience providers -- Strategizing for bespoke singularities/one-offs -- Strategizing for the makers of reproducible products -- Crafting a strategy -- Conclusions -- Index.

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