Corporate communication : a guide to theory & practice /
By: Cornelissen, Joep
Material type: BookPublisher: London : Sage, c2017.Edition: 5th ed.Description: xxi, 306 p. : ill. ; 25 cm.ISBN: 978-1473953703Subject(s): Communication in management | Business communicationsDDC classification: 658.45 CO COItem type | Home library | Call number | Status | Date due | Barcode | Item holds |
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REGULAR | University of Wollongong in Dubai Main Collection | 658.45 CO CO (Browse shelf) | Available | T0055906 |
, Shelving location: Main Collection Close shelf browser
Part I: Introduction Chapter 1: Defining Corporate Communication Chapter 2: Corporate Communication in Contemporary Organizations Part II: Conceptual Foundations Chapter 3: Stakeholder Management and Communication Chapter 4: Corporate Identity, Branding and Corporate Reputation Part III: Corporate Communication in Practice Chapter 5: Communication Strategy Chapter 6: Strategic Planning and Campaign Management Chapter 7: Research and Measurement Part IV: Specialist Areas in Corporate Communications Chapter 8: Media Relations Chapter 9: Employee Communication Chapter 10: Issues Management Chapter 11: Crisis Communication Part V: New Developments in Corporate Communication Chapter 12: Leadership and Change Communication Chapter 13: Corporate Social Responsibility (CSR) and Community Relations Chapter 14: Social Media and Corporate Communication.
Retaining the practicality and strong theoretical approach of the previous edition, the new fourth edition of this market-leading text has been updated to include topics such as the new media environment, CSR standards and corporate citizenship.