Ethics in public relations : a guide to best practice
By: Parsons, Patricia J
Material type:
BookSeries: Pr in practice.Publisher: London : CIPR, c2016.Edition: 3rd ed.Description: xviii, 174 p. : ill. ; 24 cm.ISBN: 9780749477264; 9780749477271Subject(s): Public relations -- Moral and ethical aspects | Public relations -- Management | Business EthicsDDC classification: 174.96592 PA ET Online resources: Location Map | Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 174.96592 PA ET (Browse shelf) | Available | T0055912 |
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| 174.96588 MU ET Ethical marketing / | 174.96588 MU ET Ethical marketing / | 174.96592 PA ET Ethics in public relations : a guide to best practice / | 174.96592 PA ET Ethics in public relations : | 174.966 CL ON Cloning / | 175 CH ME Media ethics and global justice in the digital age | 175 ES DI Digital media ethics / |
Section - PART 1: What Lies BeneathChapter - 01: Before we begin: New profession... or one of the oldest?Chapter - 02: Lies, truth and honesty: their role in PR practiceChapter - 03: Truth, trust and the virtue of being 'good'.Chapter - 04: Whose rights are right?Chapter - 05: The trouble with rulesChapter - 06: Utilitarianism: Right acts and wrong reasonsSection - PART 2: Ethics and the PractitionerChapter - 07: Your moral development: Cultivating respect and humilityChapter - 08: Codes of ethics: The good, the bad and the (almost) uglyChapter - 09: Conflicts of Interest: Sex and other relationship issuesChapter - 10: (Very) personal ethical decisions: Whistle-blowing and moonlightingSection - PART 3: Strategies and DilemmasChapter - 11: Public Relations ethics and traditional mediaChapter - 12: Public Relations ethics and social mediaChapter - 13: Persuasion propaganda and advocacy: The ethics of influenceChapter - 14: Supporting 'good causes': bad ethics or bad taste?Chapter - 15: Deceptive authorship: Ghost-writing and plagiarismSection - Part 4: Organizations, Ethics and PRChapter - 16: Making decisions: The true reality of everyday ethicsChapter - 17: PR and the corporate ethics programmeChapter - 18: The future of ethical PR: education and leadershipChapter - 19: Appendix 1: For your bookshelfChapter - 20: Appendix 2: Chartered Institute of PR Code of ConductChapter - 21: Appendix 3: Guidelines for the ethics audit
Practice across the public relations spectrum in an ethical and socially responsible manner with this fully updated guide packed with useful tools and insights.