Film marketing /
By: Kerrigan, Finola
Material type: BookPublisher: New York, NY : Routledge, 2017.Edition: 2nd ed.Description: xii-188 p. ; ill. ; 25 cm.ISBN: 9781138013353; 9781138013360Subject(s): Motion pictures -- MarketingDDC classification: 384.80688 KE FI Online resources: Location MapItem type | Home library | Call number | Status | Date due | Barcode | Item holds |
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REGULAR | University of Wollongong in Dubai Main Collection | 384.80688 KE FI (Browse shelf) | Available | T0056341 |
, Shelving location: Main Collection Close shelf browser
384.8065 ST DI DisneyWar : | 384.806579494 JE SL Slow fade to black : | 384.80688 KE FI Film marketing / | 384.80688 KE FI Film marketing / | 384.80688 SC MA The marketing edge for filmmakers : | 384.8094 JA EU European film industries / | 384.80973 BE UN Understanding the business of entertainment : |
Includes bibliographical references and index.
Introduction -- The origins and development of the film industry -- Market research in the film industry -- The film marketing mix -- Bringing the consumer in -- Traditional film marketing materials -- Consumer selection of films -- Critical reception -- Distribution -- Marketing through film -- Conclusions.
This new edition of Film Marketing is a thorough update of the first textbook in film promotion. Like in the first edition, Kerrigan takes a socio-cultural, as well as a business view of film marketing and its impact, covering different approaches to promotion according to different aims and audiences internally and externally, and across the world. This book addresses all areas of film marketing from the rigorous perspective of someone with first-hand knowledge of the trade. This new edition also includes:
Additional pedagogy and visual examples to reinforce key points
A more international range of cases and coverage of non-Western markets to give a global overview of film marketing across the world
New and expanded sections on social media, digital promotion, transmedia and crowdfunding
This is the original film marketing text which no engaged film or marketing student should be without.