Includes index.

Acknowledgements -- Background material -- Introduction / Yaniv Hanoch, Andrew J. Barnes, and Thomas Rice -- A brief overview of behavioral economic / Thomas Rice, Yaniv Hanoch, and Andrew J. Barnes -- Shaping health behaviour -- The behavioral economics of tobacco products : innovations in laboratory methods to inform regulatory science / Warren K. Bickel, Lara N. Moody, Sarah E. Snider, Alexandra M. Mellis, Jeffrey S. Stein, and Amanda J. Quisenberry -- Understanding alcohol and other drug use via behavioral economics : review and clinical applications / Michael Amlung, Joshua Gray, and James MacKillop -- Behavioral economic tools for promotion of physical activity / Tammy Leonard and Kerem Shuval -- Using behavioral economics to improve dietary intake : alternatives to regulation, bans, and taxation / Marie A. Bragg and Brian Elbel -- Detecting and managing disease -- Improving medication adherence with behavioral economics / Steven E. Meredith and Nancy M. Petry -- Integrating principles from behavioral economics into patient navigation programs targeting cancer screening / Yan Li, Fernando A. Wilson, Roberto Villarreal, and José A. Pagán -- Behavioral economics and HIV : a review of existing studies and potential future research areas / Sebastian Linnemayr -- Behavioral economics and health behaviors among the poor : findings from developing country populations / Jill Luoto -- The role of providers, insurers, and government -- Applications of behavioral economics to clinical quality improvement / Daniella Meeker and Jason N. Doctor -- Using behavioral economics to improve people's decisions about purchasing health insurance / Andrew J. Barnes, Thomas Rice, and Yaniv Hanoch -- The role of government : how behavioral economics can inform policies to improve health behaviors / Aditi P. Sen and Richard G. Frank -- About the editors and authors -- Index.

The field of behavioural economics can tell us a great deal about cognitive bias and unconscious decision-making, challenging the orthodox economic model whereby consumers make rational and informed choices. But it is in the arena of health that it perhaps offers individuals and governments the most value. In this important new book, the most pernicious health issues we face today are examined through a behavioral economic lens. It provides an essential and timely overview of how this growing field of study can reframe and offer solutions to some of the biggest health issues of our age.