Amazon cover image
Image from Amazon.com

Behavioral economics and healthy behaviors : key concepts and current research Edited by Yaniv Hanoch, Andrew J. Barnes, and Thomas Rice

Contributor(s): Material type: TextTextPublication details: New York : Routledge, 2017.Description: xii, 236 p. 23 cmISBN:
  • 978-1138638211
Other title:
  • Behavioural economics and healthy behaviours
Subject(s): DDC classification:
  • 330.019 BE HA
Online resources: Summary: The field of behavioural economics can tell us a great deal about cognitive bias and unconscious decision-making, challenging the orthodox economic model whereby consumers make rational and informed choices. But it is in the arena of health that it perhaps offers individuals and governments the most value. In this important new book, the most pernicious health issues we face today are examined through a behavioral economic lens. It provides an essential and timely overview of how this growing field of study can reframe and offer solutions to some of the biggest health issues of our age.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Call number Status Date due Barcode
REGULAR University of Wollongong in Dubai Main Collection 330.019 BE HA (Browse shelf(Opens below)) Available T0058958
REGULAR University of Wollongong in Dubai Main Collection 330.019 BE HA (Browse shelf(Opens below)) Available T0056419

Includes index.

The field of behavioural economics can tell us a great deal about cognitive bias and unconscious decision-making, challenging the orthodox economic model whereby consumers make rational and informed choices. But it is in the arena of health that it perhaps offers individuals and governments the most value. In this important new book, the most pernicious health issues we face today are examined through a behavioral economic lens. It provides an essential and timely overview of how this growing field of study can reframe and offer solutions to some of the biggest health issues of our age.

There are no comments on this title.

to post a comment.