Managing media firms and industries : what's so special about media management?
Title By: Lowe, Gregory Ferrell [Edited by] | Brown, Charles [Edited by]
Series: Media Business and Innovation.Publisher: Cham : Springer, 2016.Description: x, 382 p. : col. ill. ; 24 cm.ISBN: 9783319085142Subject(s): Mass media -- ManagementDDC classification: 302.23068 MA NA Online resources: Location Map| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 302.23068 MA NA (Browse shelf) | Available | T0056461 |
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| 302.23068 KU ST Strategic management in the media : | 302.23068 MA KI Making media work : | 302.23068 MA NA Managing media work / | 302.23068 MA NA Managing media firms and industries : | 302.23068 ME DI Media management : | 302.23068 ME DI Media management and digital transformation | 302.23068 SY ME Media management : |
Forward
Introduction
Part I: Scholarship and Distinction
Part II: Governance and Accountability
Part III: Business and Economics
Part IV: Products and Markets
Part V: Leadership and Labour.
This volume provides rich insight into the nature and practice of media management. Contributions assess the degree to which management of media firms requires a unique set of skills, highlighting similarities and differences of media firms compared with other industries in terms of management practices, HR development and operational aspects. Success and limitations of research on media management theory is evaluated, both drawing on management theory and examining insights from other disciplines. Dimensions for future research are considered along with practical implications for media managers and corporate structures. The book serves as a valuable reference for researchers, advanced students and practitioners in media industries.