Nonmarket strategic management /
By: Voinea, Cosmina Lelia
Title By: Kranenburg, Hans van
Material type:
Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
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REGULAR | University of Wollongong in Dubai Main Collection | 658.4012 VO NO (Browse shelf) | Available | T0056469 |
, Shelving location: Main Collection Close shelf browser
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658.4012 VA BU Business planning and market strategy | 658.4012 VE ST Strategy implementation | 658.4012 VI ST Strategic management : planning and implementing successful corporate strategies / | 658.4012 VO NO Nonmarket strategic management / | 658.4012 VO ST Strategic management : competitiveness and globalization : concepts and cases / | 658.4012 WA ST Strategic performance management : a managerial and behavioural approach / | 658.4012 WA ST Strategic operations management : a value chain approach / |
Includes bibliographical references and index.
Preface -- Nonmarket strategic management from a theoretical perspectives -- Genesis of the nonmarket field -- Advancing the nonmarket environment : expanding institutions, issues, interests, and information -- Institutions : nature, context, and pressures -- Types of nonmarket institutions -- Stakeholder approach to nonmarket -- Nonmarket strategies : why-, when-, and how? -- Nonmarket resources and outcomes -- How it is done: nonmarket strategic management in practice -- Let them eat bugs : legitimacy and legislative priority in the dutch edible insect sector -- Merger and acquisition investigations in the european airline industry -- Nonmarket actions from the chemical industry : the case of Merck & Co -- The nonmarket actions from the oil industry : the case of Royal Dutch Shell -- Index.
This book introduces nonmarket strategic management within these contexts. Divided into two parts, the first part offers theories and managerial support for coping with the complex business realities surrounded by social, political and legal spheres; the second part presents examples of the challenges firms in the nonmarket environment. These examples show how firms can strategically manage and work with social, political and regulatory stakeholders to achieve their goals.
Written by two leading scholars in the area, this book is essential reading for business students, managers and leaders.