Includes bibliographical references and index.

Cover; Contents; Introduction; 01 Talent attention and persuasion; A noisy world; From advertising to attraction to attention; The persuasion problem; Social building blocks; Employer brand; How to get talent attention; Notes; 02 Talent attraction; Recruitment and marketing; Passive vs active audiences; The talent attraction funnel; Sourcing; Job boards; Social media; Career sites; Talent relationship management; Referral schemes; The evolution of talent attraction; Notes; 03 Talent acquisition; Applicant tracking systems; Candidate experience; Reinventing interviewing; Assessment; Notes. 04 Talent on-boardingThe importance of getting it right from the start; On-boarding is a process and not an event; Make them feel welcome and included; Make on-boarding about the whole organization; Social integration and internal relationships; The rise of the buddy; Get leaders involved; The impact of technology; Some ways to create a better on-boarding experience; Notes; 05 Talent development; Is it the end of the job for life?; Individuals responsible for their own development; Some new ways of learning; Redefining potential; New approaches to performance management. The importance of creating a performance cultureHow is L & D changing?; Alternative career paths; The importance of internal mobility; The role of managers as talent 'producers'; HR as the curators of skills; Notes; 06 Talent engagement and retention; What is employee engagement?; Creating an engaged workforce; From retention to ongoing attraction; Measuring engagement --
the rise of the pulse survey; Technology and the overwhelmed employee; The power of recognition; What makes a great place to work?; The importance of exiting employees well; Notes; Conclusion; The importance of employer brand.

Maintain the competitive edge by attracting, hiring and engaging the talent you need with this guide.