International & cross-cultural business research /
By: Usunier, Jean-Claude
Title By: Herk, Hester van | Lee, Julie Anne
Material type:
BookPublisher: Los Angeles : SAGE, c2017.Description: xvii, 178 p. : ill. ; 25 cm.ISBN: 9781473975897; 9781473975880Other title: International and cross cultural business research.Subject(s): Management | Research methodsDDC classification: 658.049072 US IN | Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
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| REGULAR | University of Wollongong in Dubai Main Collection | 658.049072 US IN (Browse shelf) | Available | T0056701 |
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| 658.049 YI TO Total global strategy II : | 658.049 YI TO Total global strategy II : | 658.049 ZW CU Culture clash : | 658.049072 US IN International & cross-cultural business research / | 658.049091724 MU LT Multinational enterprise management strategies in developing countries / | 658.049095 FI IN International business : | 658.0490951 GU GE Getting China and India right : |
Chapter 1: Introduction and OverviewChapter 2: Language and The Role of the Dominant CultureChapter 3: Design and ImplementationChapter 4: Ex-Ante - Methodological Issues in Cross-Cultural Business ResearchChapter 5: Ex-Post - Methodological Issues in Cross-Cultural Business ResearchChapter 6: Strategies for Improving the Relevance of Cross-Cultural Research in International Business.
Successfully combining cross-cultural management and business research methods, this team of international authors provide much-needed coverage of the implications that should be considered when undertaking research across different cultures.
Through the implementation of methodological pluralism, the book investigates the various cultural influences that affect business theories and practices across the world, particularly the specific management styles, behavioural standards and consumer attitudes that exist in developing nations.