Researching business and management /
By: Maylor, Harvey
Title By: Blackmon, Kate | Huemann, Martina
Publisher: London : Palgrave, c2017.Edition: 2nd ed.Description: xxix, 452 p. : ill. ; 25 cm.ISBN: 9780230222120Subject(s): Qualitative Data | Management ResearchDDC classification: 650.072 MA RE Online resources: Location MapItem type | Home library | Call number | Status | Date due | Barcode | Item holds |
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REGULAR | University of Wollongong in Dubai Main Collection | 650.072 MA RE (Browse shelf) | Available | T0056702 |
, Shelving location: Main Collection Close shelf browser
650.072 HA RE Research methods for business | 650.072 HA RE Research methods for business | 650.072 KE BU Business research projects: | 650.072 MA RE Researching business and management / | 650.072 MY QU Qualitative research in business and management / | 650.072 MY QU Qualitative research in business and management / | 650.072 MY QU Qualitative research in business and management |
PART I: DEFINING YOUR RESEARCH 1. What is Business and Management Research? An Introduction to the Research Process .- 2. What Should I Study? Generating and Clarifying Ideas for your Research Project.- 3. How Do I Find Information? Using Knowledge Resources.- PART II: DESIGNING YOUR RESEARCH 4. What is my Research Approach? From Research Philosophy to Research Design.- 5. How Do I Do Quantitative Research?.- 6. How Do I Do Qualitative Research?.- 7. How Do I Do Case Study Research? .- 8. How Do I Make Sure My Research is Ethical?.- PART III: DOING YOUR RESEARCH 9. Doing Field Research: Practical and Ethical Considerations for Conducting Research.- 10. Analysing Quantitative Data: Using Simple Statistics.- 11. Advanced Quantitative Analysis: Multivariate Analysis.- 12. Analysing Qualitative Data: Interpreting Interview and Observational Data.- PART IV: DESCRIBING YOUR RESEARCH 13. Answering Your Research Questions: Interpreting Your Findings and Making Recommendations.- 14. Describing Your Research: Writing Up Your Project Report.- 15. Closing the Loop: Reflecting On and Learning From Your Research.
The fully updated new edition is perfect for UG and PG students of business & management wishing to understand the research process. It enables students to develop the skills to carry out rigorous research using a structured approach to the research process, from defining the research question, the selection of methods, to producing a final report.